Master of Science in Strategic Marketing Management
This is a master’s programme designed to educate market-oriented leaders for the modern economy.
|Full-time Duration:||24 months|
|Tuition Fee:||10.330 EUR|
WHY STUDY STRATEGIC MARKETING MANAGEMENT?
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master’s programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme could be your path to a leadership career in marketing management.
WHAT WILL YOU LEARN?
You will receive cutting-edge, research-based training from faculty at BI’s top-ranked Department of Marketing. The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer’s psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments. By taking a Master’s degree in Strategic Marketing Management, you will be able to further develop your ability to understand what makes winners and losers in the market.
Among the most popular topics, you will find:
- Brand Management: Understanding how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?
- Understanding the Consumer: Get fresh insight into consumer behaviour and what makes people buy.
- Strategic Management: Learn to analyse markets and situations strategically, and get familiar with how you must think as a top-level executive.
The MSc in Strategic Marketing Management is a two-year, 120-ECTS-credit programme consisting of 90 course credits and 30 MSc thesis credits.
- Applied Data Analytics
- Financial Management
- Brand Management
- Service Marketing
- Understanding the Consumer
“I wanted to study marketing, and the courses that the MSc in Strategic Marketing Management programme offers are amazing. Since I want to stay in Norway, I chose a well-recognized university that all big companies come to when recruiting graduates. BI is well-ranked and offers amazing scholarships to international students, which made my decision even easier.“
Mauricio Monzon // Paraguay // MSc in Strategic Marketing Management
A Master’s in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries.